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Sync and channels

Browse common questions about sync and channels.

What is the best way to sync inventory between Amazon and Shopify?

Event-driven, not interval-based: sales fire updates in seconds both ways, with Shopify as the usual source of truth.

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Can I choose which products go to each channel?

Yes, channel publishing is per product; most sellers start with proven movers per channel and expand by data.

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Can I pause sync for one channel?

Yes, per channel: pausing stops pushes to it while everything else keeps syncing; resume re-aligns it from the hub.

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How do I sync stock between Etsy and eBay?

Connect both as channels: one pool behind both marketplaces, quantities propagating in seconds either direction.

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Can I sync inventory between Etsy and Shopify?

Yes, natively on both sides: quantities agree in seconds, and Etsy's two-attribute variations map from Shopify's options.

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Can I sync stock quantities in real time?

Yes, genuinely: event-driven propagation in under 3 seconds, documented, on every plan, verifiable with a stopwatch.

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Can I sync two of my own stores?

Yes: multiple storefronts connect as channels sharing one pool, the same logic as marketplaces.

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Can I sync my website, Etsy, eBay, and Amazon together?

Yes, that four-way is the standard setup: your store as source, three marketplaces mirroring one pool in seconds.

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Do channel promotions affect my synced prices?

No: promotions you run on a channel are yours; price rules set base prices and never react to a sale event.

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Do I need GTINs or barcodes for sync to work?

No, sync keys on your SKUs; GTINs matter where marketplaces require them at listing time.

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Do you meter SKUs or orders?

Never. SKUs and orders are unlimited on every plan, Standard included. You pay for channels, not for growth.

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Do you support bundles and kits?

Bundle-aware stock is on the roadmap at the Plus tier; today bundles work as their own SKUs with deliberate quantities.

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Do you support multiple warehouses or locations?

Multi-location is on the roadmap at the Professional tier; today the hub tracks one sellable pool per SKU.

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Does the sync hold up during flash sales and Q4?

Yes, spikes are the point: event-driven sync has no interval to fall behind, and order volume never meters.

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How are product variations handled?

By per-variant SKU: each size and color is its own synced identity, mapped to each channel's variation model.

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How do I run a proper sync test?

One SKU, two channels, one stopwatch: buy on channel A, watch channel B update in seconds, then check the log.

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How do I see if my sync is actually working?

The sync-health dashboard shows per-channel success rates and staleness, and every push is logged with its timestamp and result.

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How do I stop overselling across channels?

Fix the root cause: one authoritative pool with second-level propagation, plus buffers on thin SKUs.

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How do safety buffers work?

A buffer holds back part of your real quantity per channel, so fast channels cannot promise the last units during sync propagation.

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How does price sync work?

Price follows your per-channel rules: mirror the source, apply a markup, or scope rules by channel and category on Plus.

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How fast do restocks show up on my channels?

In seconds: a receiving update at your source is a stock event like any sale, fanned out immediately.

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How fast is the inventory sync?

Under 3 seconds: a sale fires an event the moment it happens, so every channel learns the new quantity in seconds, not on a polling interval.

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How many products can the platform handle?

SKUs are unlimited on every plan, and the platform is benchmarked with a million-SKU catalog.

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Is there a developer API?

A public developer API is on the roadmap at the Professional tier; today every channel connection uses official platform APIs.

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What are conflicts in the sync-health view?

Moments where a channel's value disagreed with the hub and had to be corrected, surfaced so patterns are visible.

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What counts as a sales channel?

Your source-of-truth store is free to connect; only the additional channels you distribute to count toward your plan.

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What does event-driven sync actually mean?

The sale itself triggers the update: webhooks and plugins push events instantly instead of a timer asking on an interval.

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What happens if I disconnect a channel?

Its grant revokes and pushes stop; the channel keeps its last quantities and your listings stay untouched.

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What happens if two orders come in simultaneously?

The hub is the single authority: sales apply to it in order, stale events are dropped, and the result fans out to every channel in seconds.

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What happens when a marketplace API is down?

Failed pushes retry automatically, the failure is visible in the sync log, and alerts can notify you; the backstop reconciles once the channel returns.

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What happens to stock when an order is cancelled?

When your channel restocks the cancelled order, that stock change reports like any other and fans out in seconds.

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What if my channels disagree about stock when I connect?

The source of truth wins: the hub adopts its quantities as the baseline and aligns the other channels from there.

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What is a source-of-truth store?

The store that owns your master inventory: it feeds the hub, is free to connect, and destination channels mirror it.

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What is the scheduled backstop sync?

A periodic full reconciliation that backstops the event stream: hourly on Standard, every 30 minutes on Plus, every 15 on Professional and Enterprise.

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Which crosslisting platform is best?

Separate the jobs: crosslisting publishes listings, sync keeps them true; judge tools by documented sync speed and what they meter.

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Which fields actually flow to my channels?

Quantity always; price only under your rules; product content on publish; nothing else is touched.

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Why is my inventory not syncing?

Check the sync log first: it splits the problem into which channel, which push, and what error in one look.

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