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What is a source-of-truth store?

Updated 2026-07-07

Your source of truth is the store that owns the master inventory, typically your Shopify, WooCommerce, or OpenCart store. It feeds the hub; destination channels mirror what the hub knows. The distinction also keeps the data clean: an echo from a destination (a webhook reflecting a value the hub itself just pushed) is recognized and suppressed rather than double-counted.

The source store never counts toward your channel quota, how channels are counted.

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